PROGRESIF YO! CAMPAIGN

Client: Progresif
Role: Creative Director
Project Type: Branding
Industry: Telecommunications
Year: 2022

YO! is a new prepaid mobile plan by Progresif that offers customers the flexibility to build their own prepaid plans. Users can customise their plan with add-ons for Data, Talk N’ Text, or Combo Packs that include both. As the Creative Director, I led the development of a vibrant and modular visual identity that mirrors the product's flexibility. Our design strategy centered on dynamic, stackable elements—symbolising the customisable nature of YO!

Creative Director: Liyana Hanif
Copywriter: Nick Klein & Fae Yakof
Graphic Designer: Ira Ali
Content Producer: Aaqiil Ahmad
Animation: Ozier Hani

Campaign Highlights

Visual Identity: Developed a bold, colourful aesthetic that stands out in the market.

Messaging: Crafted the tagline “Build it YO! way” to encapsulate the product's core value proposition.

Launch Strategy: Executed a digital-first campaign, leveraging social media and online platforms to maximize reach.

Community Engagement: Collaborated with local artists to produce unique content, including music and jingles, enhancing cultural relevance.

The YO! Prepaid campaign successfully positioned Progresif as an innovator in Brunei's telecommunications landscape, resonating with a younger, tech-savvy audience seeking personalized mobile solutions