'THIS IS MEDIA’ CAMPAIGN
Client: Progresif
Role: Creative Director
Project Type: Branding
Industry: Telecommunications / Digital Media
Year: 2021
Progresif Media, Brunei's premier digital content platform, sought a dynamic rebranding to resonate with a younger, tech-savvy audience. The "This Is Media" campaign was conceived to redefine the platform's identity, emphasizing its commitment to local content and innovation.
As the Creative Director, I spearheaded the development of a vibrant visual identity that encapsulates the essence of Progresif Media. The campaign's design elements were inspired by contemporary digital aesthetics, incorporating bold typography and dynamic color schemes to capture attention and convey energy.
Creative Director: Liyana Hanif
Art Director: Olivia Ong
Copywriter: Nick Klein
Content Producer: Aaqiil Ahmad
Animation: Halim Ashari
Campaign Highlights
Visual Identity: Crafted a cohesive and modern visual language that reflects the platform's innovative spirit.
Messaging: Developed the tagline "This Is Media" to succinctly communicate the platform's purpose and appeal.
Launch Strategy: Executed a multi-channel campaign across digital platforms, including social media, to maximize reach and engagement.
Content Creation: Collaborated with local artists and influencers to produce authentic content that resonates with the target audience.
