The 2025 BIBD Aspirasi 7 campaign brings humour to the forefront through a visually exaggerated storyline. A character confidently claims he’d keep his winnings a secret, but his attempt quickly unravels as his life fills with increasingly surreal and over-the-top signs that tell a very different story.
Project overview
Director: Ak Azeez Danial
Executive Producer: Nadzri
Writer: Zainal
Producer: Yaya
Director of Photography: Azam BK
Camera Assistant: Anas
Sound: Azam
Grip: Shakir
Gaffer: Wafi
Set Design: Bucky
Set Assistant: Tasya
AI Director: Liyana
Location Support: Hafiz, Khai
Logistics Support: Hjh Asmah
Challenges
As the AI Director, one of the most challenging parts was finding the right balance in prompt structuring. Some scenes generated beautifully on the first try, while others required multiple rounds of tweaking and regenerating. It was a process of trial and error and testing different styles, compositions, and motion cues until the visual matched both the tone of the story and the live-action footage.
Results
This project taught me how to bridge AI-generated visuals with real-world production in a way that supports narrative and humour. The final video was rolled out across BIBD’s digital channels and received strong audience engagement, generating over 20,000 views on Instagram. The light-hearted, visually exaggerated approach helped the campaign feel relatable and shareable, supporting wider awareness of the Aspirasi 7 promotion.
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The 2025 BIBD Aspirasi 7 campaign brings humour to the forefront through a visually exaggerated storyline. A character confidently claims he’d keep his winnings a secret, but his attempt quickly unravels as his life fills with increasingly surreal and over-the-top signs that tell a very different story.
Project overview
Director: Ak Azeez Danial
Executive Producer: Nadzri
Writer: Zainal
Producer: Yaya
Director of Photography: Azam BK
Camera Assistant: Anas
Sound: Azam
Grip: Shakir
Gaffer: Wafi
Set Design: Bucky
Set Assistant: Tasya
AI Director: Liyana
Location Support: Hafiz, Khai
Logistics Support: Hjh Asmah
Challenges
As the AI Director, one of the most challenging parts was finding the right balance in prompt structuring. Some scenes generated beautifully on the first try, while others required multiple rounds of tweaking and regenerating. It was a process of trial and error and testing different styles, compositions, and motion cues until the visual matched both the tone of the story and the live-action footage.
Results
This project taught me how to bridge AI-generated visuals with real-world production in a way that supports narrative and humour. The final video was rolled out across BIBD’s digital channels and received strong audience engagement, generating over 20,000 views on Instagram. The light-hearted, visually exaggerated approach helped the campaign feel relatable and shareable, supporting wider awareness of the Aspirasi 7 promotion.