To celebrate McDonald’s Brunei Darussalam’s 30th anniversary, a commemorative cup was designed to honour the brand’s long-standing presence in the country. The brief called for a custom illustration that reflected Brunei’s identity, culture, and sense of national pride.
Project overview
The cup design brings together illustrated landmarks from all four districts of Brunei into a unified skyline, celebrating local culture and national identity. Designed entirely in black and white, the illustration relies on bold line work and contrast, and also serves as the visual trigger for an AR experience that animates the skyline when scanned.
Challenges
The biggest challenge was creating a detailed, expressive illustration using only black and white. Without colour, the design relied heavily on line work, contrast, and composition to convey depth, clarity, and visual interest while remaining legible and effective at cup scale.
Results
The final cup design successfully captured Brunei’s landmarks and cultural elements in a bold, minimalist style that stood out through its simplicity. The black-and-white illustration gave the anniversary cup a timeless and collectible quality, celebrating McDonald’s 30-year journey in Brunei while resonating strongly with local audiences.
To celebrate McDonald’s Brunei Darussalam’s 30th anniversary, a commemorative cup was designed to honour the brand’s long-standing presence in the country. The brief called for a custom illustration that reflected Brunei’s identity, culture, and sense of national pride.
Project overview
The cup design brings together illustrated landmarks from all four districts of Brunei into a unified skyline, celebrating local culture and national identity. Designed entirely in black and white, the illustration relies on bold line work and contrast, and also serves as the visual trigger for an AR experience that animates the skyline when scanned.
Challenges
The biggest challenge was creating a detailed, expressive illustration using only black and white. Without colour, the design relied heavily on line work, contrast, and composition to convey depth, clarity, and visual interest while remaining legible and effective at cup scale.
Results
The final cup design successfully captured Brunei’s landmarks and cultural elements in a bold, minimalist style that stood out through its simplicity. The black-and-white illustration gave the anniversary cup a timeless and collectible quality, celebrating McDonald’s 30-year journey in Brunei while resonating strongly with local audiences.